SEAL Analytical Netherlands Hosts Global Distributors Meeting

SEAL Analytical Netherlands proudly hosted this year’s Global Distributors Meeting during the the first week of April, bringing together partners from around the world for a dynamic and collaborative event centered on innovation, strategy, and future growth. Held at the Van der Valk Hotel in Rijen, the multi-day gathering provided a valuable platform to align global initiatives, celebrate shared successes, and explore the latest advancements in laboratory automation and environmental testing.

Distributors from more than 25 countries attended the meeting, making it one of the most diverse and engaging distributor events for SEAL. The agenda featured a mix of strategic presentations, product updates, live demonstrations, and interactive workshops designed to further encourage knowledge exchange and inspire excellence across all markets.

Sharing Success Stories 

To begin the event, we give our distributors the floor to share their experiences, achievements, and lessons learned from across their regions. These stories not only inspire but also offer valuable insights into the global impact of SEAL instruments. This year, we were excited to hear about groundbreaking projects, entry into emerging markets, and impressive growth in both new and established territories.

An Authentic Dutch Welcome: Dinner at the Windmills

The first day concluded with a warm Dutch welcome on the first evening, featuring an unforgettable dinner at Korenmolen de Bavel, a traditional windmill venue just outside the city. The distributors enjoyed an authentic local dining experience inside the historic windmill, surrounded by Dutch charm and scenic views.

Before dinner, attendees were treated to guided windmill tours, learning about the history and engineering of these iconic structures, an immersive cultural experience that added a personal and memorable touch to the event. The evening was filled with laughter, great food, and the perfect atmosphere to connect informally before the business sessions began.

Celebrating Excellence: SEAL’s First Outstanding Distributor Awards

For the first time, SEAL Analytical introduced the Outstanding Distributor Awards, recognizing exceptional performance, customer service, and commitment to the SEAL brand. It was an inspiring moment to spotlight the dedication and achievements of some of our top partners around the world.

The award recipients were:

• BLTec Korea - South Korea 
• Omniprocess - Sweden
• Fluidquip - Australia
• OneLab - New Zealand
• ATS Scientific - Canada
• Wirsam Scientific - South Africa
• BLTec Japan - Japan

Each award reflected SEAL’s appreciation for the critical role our distributors play in delivering outstanding support and solutions to customers globally.

Hands-On Facility Tour Showcases Innovation in Automation

We concluded the Global Distributors Meeting of 2025 with hands-on tours of the SEAL Analytical Netherlands facility, where the robotic handling systems are manufactured. Distributors were given an in-depth look at the company’s manufacturing capabilities, including the latest developments in configurable robotic systems. The tour provided a unique opportunity to explore the full range of possibilities SEAL offers for lab automation, demonstrating how configurable solutions can meet the evolving needs of laboratories worldwide.

The live demonstrations of SEAL’s configurable robotics in action sparked excitement and new ideas among attendees, opening discussions about future integrations and market specific applications.

Key Event Highlights:

• New Product Previews: Attendees received a first look at SEAL’s upcoming product releases, with hands-on demos showcasing enhanced functionality and performance.
• Technical Deep Dives: SEAL’s team of professionals led in-depth sessions on system upgrades, troubleshooting, and application optimization.
• Market Insights: Regional distributors presented local trends, challenges, and growth opportunities, sparking valuable dialogue across continents.
• Networking & Collaboration: The event fostered meaningful connections and sparked new ideas for joint marketing efforts and customer engagement.

The SEAL Analytical team extends sincere thanks to all distributors for their enthusiasm, insights, and continued partnership. The event highlighted the strength and unity of SEAL’s global distributor network, a key driver behind the company’s ongoing success.